B2B PMM – Win/Loss + Positioning + Product Launch

Services

Win/Loss

Why you win, why you lose, and what you can do about it. We conduct comprehensive market, competitive, and customer … Continue ReadingWin/Loss

Differentiate with strategic narrative and content strategy. We develop differentiated approaches to positioning your products against competitors, including strategic narrative, … Continue ReadingPositioning

Product Launch

Target your ideal customer with the right channel and message. We help you plan, document, socialize, and execute your product … Continue ReadingProduct Launch

Training

Fun group workshops that will uplevel your team’s approach. We offer group, collaborative training sessions that empower your internal product … Continue ReadingTraining

About

My name is David Tomlinson. I’m a B2B product marketing consultant specializing in healthcare, fintech, e-commerce, and regulated industries.

I’ve been the first product marketer at four early- to mid-stage startups, and can help your in-house product marketing team establish a data-driven research, planning, positioning, and product launch motion.

Do you have a deep understanding of your ideal customer? Is your product story resonating? Are your customer-facing teams armed with differentiated sales enablement?

If not, let’s talk.

Get started

Testimonials

“I have worked in healthcare for over 30 years, and rarely have I met a product marketer as talented as David Tomlinson. B2B PMM developed white papers on complex healthcare topics, and David’s unassuming demeanor made him invaluable as a moderator for webinars and on-site conferences. He can read an audience and “work the room” very effectively.”

— Mark Kestner, MD
Chief Medical Officer, TractManager, Inc.

Enterprise Healthcare (B2B)

“David is an incredibly smart product marketer with deep experience turning data into insight-driven messaging frameworks and personas. He inspires teams around him to create customer-centric marketing programs that deliver real business results. He is a natural leader who can reign in any meeting or project gone awry.”

— Shea Cole
VP, Marketing at Fullscript

Digital Health (B2B2C)

“B2B PMM skillfully guides partners through market definition, clarity, and launch strategy, serving as an advocate for the buyer as well as a problem-solver for product and marketing teams. David’s expertise and passion are evident in every stage of an engagement.”

— Drew Prescott
Chief Experience Officer and Co-Founder at R\nd

Scale your story.